This video is my entry for the Lenovo Poland competition to create an original advertisement for one of their products—entirely generated by artificial intelligence. All scenes, music, voice-over, editing, and effects were created using AI tools, with no traditional filming or recording involved. From concept to execution, the entire spot was the result of prompt design, creative direction, and trusting the machine. I just clicked the right buttons 🙂
The project was both a creative challenge and a provocation:
Can AI not only automate production, but also generate emotion, timing, rhythm—and persuasion?
The resulting spot mixes cinematic tropes, gaming aesthetics, and surreal transitions to deliver a bold, tech-forward vision of product advertising in the age of generative tools.
The entry received 2nd place in the competition and was awarded a Special Prize by Lenovo Poland, recognizing the conceptual strength and full use of AI-driven storytelling.
This project also raises deeper questions: What is the role of the creator when machines can execute ideas from scratch? Where is the line between authorship and curation? And how will advertising evolve when the production pipeline can fit in a single laptop?
The ad for Lenovo Legion Go is more than just a tech demo—it’s a playful, fast-paced glimpse into the emerging reality of machine-made creativity.